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The hashtag 'Boycott Bollywood' started trending after actor Sushant Singh Rajput's demise. However, in 2022, netizens reignited the trend before the release of many films like 'Laal Singh Chaddha', 'Liger', 'Brahmastra', and 'Raksha Bandhan'. The trend affected the box-office business of some of the films.
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