The team of Nandini, an Assamese women's magazine has come up with a month-long campaign on the occasion of Women's Day named #Pinkisthenewblue.
#Pinkisthenewblue promotes and emphasises gender equality in the workspace and every day lives. The campaign advocates,
" I believe in change
I believe in Gender Equality
Let us not differentiate anymore
I believe Pink is the new Blue."
The team of Pratidin Time also supports the initiative.
Pratidin Time's Editor-n-Chief Nitumoni Saikia supports the initiative
Pratidin Time's General Manager Gaurav Goswami supports #Pinkisthenewblue
Pratidin Time's Director Smitakshi B Goswami also feels #Pinkisthenewblue
Assamese singing sensation Zubeen Garg comes out in support of #Pinkisthenewblue
Various artists, actors, singers and students have come forward in support of the cause. And now you can also support the initiative. How?