The much-anticipated film of Bollywood's superstar Shah Rukh Khan's 'Zero' is in theatres now. Directed by Aanand L Rai, 'Zero' starring Anushka Sharma and Katrina Kaif is bankrolled by Gauri Khan under the banners of Red Chillies Entertainment and Colour Yellow Productions.

The film also features Salman Khan, Zeeshan Ayyub, Abhay Deol, Karisma Kapoor, Madhavan, Sridevi and Alia Bhatt in special appearances.

The film which has already created a whole lot of buzz in the theatres is expected to cross over Rs 25 – Rs 27 crore on the first day of its release.

Starring in around 3500 screens, SRK's character Bauaa Singh has become a household name because of the well planned and executed promotion strategy.